Mobile phone company Nokia announced a huge loss in the first quarter of this year.
Nokia revealed a net loss during the first three months of 2012 reached 1.2 billion U.S. dollars.
Nokia Chief Executive, Stephen Elop, said the company is facing much tougher competition from other companies.
“Over the past year which we apply the strategy has paid off. But the challenges and competition that we faced were far greater than expected,” said Elop.
“We recorded a good performance in a number of markets, including in the United States, but took other markets were not as easy as we thought,” said Elop.
He explains the rapid changes in the global telecommunications industry Nokia should continue to make the transition quickly.
Leave Symbian
Under the leadership Elop, Nokia make changes slowly left the Symbian operating system and install Windows on their smart phones.
Named Lumia, Nokia launched a mobile phone Windows operating system in October last year.
Analysts say Lumia has not managed to establish a position in the smart mobile phone market as handset sales data shows this class dropped to 12 million units in the first quarter of this year, while the year before Nokia managed to sell 24 million smart phones.
Overall Nokia sold 83 million phones in the period, down from 108 million were sold on the Nokia 2011.
Responding to sluggish consumer responses to Lumia, which sold two million units worldwide, Elop said was a clear sign that Nokia needs to implement a more aggressive strategy.
Nokia is still the largest cell phone maker in the world, but the popularity of smart phones made by Samsung and Apple makes Nokia market share continues to shrink.